Meta Dominates AI Smart Glasses Market with 73% Share as Shipments Double

Meta Platforms has solidified its leadership in the AI smart glasses sector, capturing 73% of global market share as shipments more than doubled in the first half of 2025. The surge was driven by strong demand for Meta's Ray-Ban smart glasses and new entrants like Xiaomi, which sold 50,000 units of its debut AI glasses within weeks.

AI-powered features such as voice assistants and visual AI now account for 78% of total shipments, signaling a turning point for consumer adoption. The market is projected to grow at 60% annually through 2029, though it remains niche compared to broader wearables.

Xiaomi's rapid ascent to become the fourth-best selling brand highlights the intensifying competition in this high-growth segment. Chinese tech giants are emerging as credible challengers to Meta's dominance.